Fred. Olsen Cruise Lines is a UK-based cruise company known for its smaller, more traditional ocean ships and a relaxed, classic style of cruising. Founded in 1848 and headquartered in Ipswich, the line focuses on carefully curated itineraries that allow ships to access smaller ports larger vessels cannot reach. Its fleet is designed to feel more intimate and personal, attracting travellers who prefer a refined, friendly atmosphere, attentive service, and destination-focused voyages rather than large resort-style cruise experiences.

As creative artworker and designer within the creative team at Bravespark (M3 Labs) the challenge was to develop creative consistency across brochures, direct mail, social, digital display, in-house and onboard collateral with the Fred. Olsen team. With over 600+ projects delivered in the first 6 months we were successful in creating a consistent, unique and enthusiastic style across multiple channels, formats and platforms.