Since 2012 Gigaclear has been on a mission to unlock the potential of poorly-served, rural communities by delivering fast and reliable broadband to people’s doorsteps. Their commitment to take fibre further means people living in these, often hard to reach, areas are able to take advantage of all the social, educational and economic benefits that full fibre is already delivering in the larger towns and cities.

I worked with Gigaclear during my time with M3 labs in 2025. I was tasked with supporting Gigaclear with the creation of a range of branded materials, both printed and for digital use. The aim was to enforce the brand across a multitude of touchpoints in order to advertise and market many of the promotions that Gigaclear offer. All of the branded materials that were to be produced had to adhere to very strict brand guidlines that were supplied to us by an external agency. For much of the marketing materials produced the challenge became how the "Gigonaught" could be used to reinforce the brand and to connect the printed and digital materials produced to the Gigaclear TV advertisement where he is featured.