Saturday Indesign is a one-day design extravaganza! Connecting a mix of local and international products from the leading brands, together with the architecture and design industry, Saturday Indesign transforms Melbourne into a design experience.

Working with the design team at Indesign Media Asia Pacific I was tasked with working on event design for Saturday Indesign, a yearly event held in Melbourne. The challenge was to translate the event creative across varying touchpoints including, but not limited to, video, social, print & digital advertisements in a way that was fun, exciting and creative while being mindful to ensure all messaging is highly legible.